Focus Areas in Sustainability
For the first time we identified the material aspects of sustainability in our operations in 2017. At the time, we defined the material aspects of sustainability with respect to Bittium´s strategy as follows: innovative and developing people; confidential customer relationships and secure products; and corporate citizenship and sustainable business practices.
We conducted a materiality analysis on sustainability in 2019. The aim of the analysis was to establish an understanding of our stakeholders´ views regarding our previously selected focus areas in sustainability. To support the materiality analysis, we carried out a stakeholder survey in the form of an online questionnaire for customers, partners, investors, employees, the management and other stakeholders. A total of 125 people completed the survey.
In our materiality analysis, we assessed the significance of Bittium´s selected focus areas of sustainability to the company´s business and evaluated the content of each focus area to assess the company´s performance in taking each focus area into consideration. We also assessed whether there were any other areas of sustainability that were previously not included in Bittium´s selected focus areas and that the company should take into consideration.
To increase our understanding of our stakeholders´ perceptions of Bittium´s sustainability, we asked the respondents to compare Bittium with other companies from the perspective of sustainability. Bittium´s average score was 8.3 on a scale of 110.
We also asked the participants to indicate their willingness to recommend Bittium as a sustainable company to determine our Net Promoter Score (NPS) for sustainability. The stakeholders gave Bittium´s sustainability an NPS of 37, which can be considered to be a good score. NPS scores range from -100 to +100, and all scores above 0 are considered good.
After establishing the priorities of the identified material aspects, the final outcome of the analysis was a materiality matrix confirmed by the Management Group and the Board of Directors. The matrix summarizes the views of the company´s internal and external stakeholders regarding Bittium´s material aspects of sustainability as well as the company´s impacts and areas of development. After the priorities had been determined, the materiality matrix was approved in discussions held between Bittium´s Board of Directors and the Board´s Audit Committee.
As a result of the materiality analysis, we updated our focus areas of sustainability and created Bittium´s sustainability program for 20202022.