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Elektrobit Group Oyj - Elektrobit (EB) productizes its Android based Specialized Device Platform for smart watch market

January 17, 2014

Elektrobit (EB) productizes its Android based Specialized Device Platform for smart watch market


Free for publication on January 17, 2014, at 7.30 p.m. (CET+1)

Elektrobit (EB) productizes its Android based Specialized Device Platform for smart watch market

Oulu, Finland January 17, 2014 - Elektrobit (EB), a developer of leading edge embedded technology solutions for automotive and wireless industries, announces a smart watch technology version of its award winning EB Specialized Device Platform (SDP). This Android based customizable device platform enables the delivery of complete product solutions to companies aspiring to extend their brand reach and offering to the smart watch market. With an extensive track record of turnkey wireless product development and wide range of technology assets EB can enable its customers to roll out unique, fully customized products faster and with lower development risks. EB is proud to announce that the platform has most recently been used in the creation of the adidas miCoach SMART RUN premium running smart watch launched in November 2013.

The smart watch market has seen a rising interest in 2013 according to Next/Market Insights. EB pioneered smart watch development as early as 2010 when they created a fully functional 2G/3G smart watch proof-of-concept device. Today, EB has productized its Android based Specialized Device Platform for companies looking to seize the smart watch market. Business cumulating from the smart watch market is not expected to create significant net sales for EB during the ongoing fiscal period, and is not expected to have a significant effect on company's financial position or profitability.

"We make accessing the smart watch market easy for brands" says Senior Manager Hanna Savolainen at EB. "Our customers can focus on what they do best - may it be product definition, look & feel design or creation of their value-adding services. We will take full care of the product development and optionally also of the delivery utilizing the latest technologies and our extensive know-how. Our collaborative and agile way of working ensures seamless co-operation between the product management and R&D resulting in truly unique smart watches that fulfill the brand's key value proposition as well as industry standards."

 "We chose EB as our key development partner based on their experience in smart watch development and capability to manage all aspects of the R&D process in developing innovative premium products, like the adidas miCoach SMART RUN" says Simon Drabble, Director of miCoach at adidas. "We wanted to create the most advanced and intuitive wrist based running device on the market and EB was a perfect match for us with their expertise in wireless technologies and platform that helped to kick start the SMART RUN development."

About EB Specialized Device Platform:
EB's Specialized Device Platform is a versatile device platform leveraging latest mass market mobile device hardware and software technologies and economies of scale. The platform enables companies to roll-out fully customized mobile devices in various form factors (incl. module, smartphone, tablet and smart watch) faster and with lower development risks. In 2011, SDP was awarded as "Technology of the Year" by the Wireless Innovation Forum. The platform has been productized to public safety, security, industrial and smart watch markets.

For more information, please visit

About adidas miCoach:

miCoach is an interactive training service for anyone who wants to train for his or her favorite sport, general fitness or just for fun. Bringing the knowledge and experience of adidas' elite coaching partners to the masses, miCoach provides users with real-time coaching and all the tools they need to track performance and monitor progress to get the results they want. The breadth of the offer includes a free to access web platform and training community with hundreds of free training plans, free mobile apps on iOS, Android and Windows Phone 8 as well as a comprehensive range of devices for tracking all aspects of performance, both in game and in training. Visit .

Further information:

US: Jani Lyrintzis
EB, Wireless Business Segment
Tel: +1 (425) 444-2830

EMEA, APAC: Hanna Savolainen
EB, Wireless Business Segment
Tel: +358 40 344 3440

For more information on EB's smart watch development offering, please visit
For more information on adidas miCoach SMART RUN, see:


Principal media

Elektrobit (EB)
EB creates advanced technology and turns it into enriching end-user experiences. EB is specialized in demanding embedded software and hardware solutions for wireless and automotive industries. The net sales from continuing operations for the year 2012 totaled MEUR 185.4. Elektrobit Corporation is listed on NASDAQ OMX Helsinki.