Stock Exchange & Press Releases 2009

NOVI, Mich. - EB (Elektrobit), a leading developer of cutting-edge embedded technology solutions for automotive and wireless industries, is now supporting Microsoft Live Search for Devices on Microsoft Auto.

 

Demonstrated at EB's exhibit at the 9th annual Telematics Detroit 2009 conference (June 2-3 at the Rock Financial Showplace in Novi), Microsoft Live Search for Devices enables Internet-based searches through a mobile device. EB street director navigation technology converts search results into routable destinations that are plotted directly onto a navigation map.

 

Using a wireless link such as a Bluetooth-connected cell phone, Microsoft's Live Search function combined with EB's software solution provides an integrated Internet-connected navigation system for use in cars and light trucks, according to Artur Seidel, vice president of EB's Automotive Software Business for the Americas.

 

Seidel noted that EB is an experienced Microsoft Auto solutions provider with in-depth knowledge of the company's automotive software platform. The highly successful Ford SYNC program in North America and the Fiat Auto Group's Blue&Me in Europe and South America are powered by Microsoft Auto. EB has contributed to both projects.

 

"Based on these positive experiences, we now are supporting the current release of Microsoft Auto with new software solutions," Seidel said. "In addition to providing an on-board navigation solution for Microsoft Auto, EB street director software integrates seamlessly with Microsoft Live Search for Devices to provide up-to-date search results instead of a static point-of-interest database."

 

Greg Baribault, director of product management for Microsoft's Automotive Business Unit, noted "As the use of the Microsoft Auto platform continues to grow, so has the demand for technology partners that can deliver innovative applications and services. We are glad to see EB, as a member of the Microsoft Auto partner program, providing an advanced and highly customizable navigation solution that also takes advantage of the Microsoft Live Search feature. With the 'connected' vehicle becoming a reality, such integration is crucial for the next generation of in-vehicle software applications."

 

EB street director is a white-label navigation software solution targeted at the automotive and consumer electronics market. The software is modular in structure and supports multiple operating systems. It can be used in different device classes spanning from wireless devices such as mobile internet devices (MIDs) and mobile phones to personal navigation devices (PNDs) and in-dash navigation systems for the automotive industry.

 

The architecture of the EB street director software also has open interfaces and allows OEMs to integrate their own applications and services, as well as those of third-party suppliers.

 

Martin Schleicher, director of Products and Platforms Infotainment at EB Automotive Software, noted that Microsoft Live Search for Devices on Microsoft Auto will be demonstrated at EB's exhibit (Booth No. 51) at Telematics Detroit 2009 at the Rock Financial Showplace in Novi, Michigan.

           

 

EB develops advanced technology and transforms it into enriching end-user experiences. EB specializes in demanding embedded software and hardware solutions for the automotive industry and wireless technologies. The company's net sales for the year 2008 totaled EUR 172.3 million. Elektrobit Corporation is listed on NASDAQ OMX Helsinki. More information about Elektrobit can be found at www.elektrobit.com .

 

EB has established itself internationally as one of the most important suppliers of embedded software solutions for the automotive industry. In addition to the development of innovative products, the company also specializes in services and consulting for the automotive industry, supplying implementations of serial software solutions for a broad range of AUTOSAR and FlexRay, Infotainment, Navigation, HMI and Driver Assistance systems. The company was founded in 1988 as 3SOFT GmbH and since 2004 is a member of the globally present Elektrobit Corporation. Since 2006 it is known as Elektrobit Automotive GmbH.

 

 

 

Elektrobit Automotive GmbH, Am Wolfsmantel 46, D-91058 Erlangen, Telephone:

+49 9131 7701 0

 

Elektrobit Inc., 28001 Cabot Drive, Suite 200, Novi, Michigan 48377, USA,

Telephone: +1-248-994-5734

 

Elektrobit Inc., 22745 29th Drive SE, Suite 200, Bothell, Washington 98021, USA,

Telephone: +1 425 686 3100