Elektrobit Group Oyj - EB STREET DIRECTOR NAVIGATION NOW INCLUDES NAVTEQ TRAFFIC FOR HD RADIO SYSTEM
May 05, 2010
EB STREET DIRECTOR NAVIGATION NOW INCLUDES NAVTEQ TRAFFIC FOR HD RADIO SYSTEM
PRESS RELEASE
Free for publication, on May 5, 2010
Erlangen, Germany, May 5, 2010 - EB (Elektrobit), a leading developer of cutting-edge embedded technology solutions for automotive and wireless industries, announced the availability of NAVTEQ Traffic for HD Radio Systems as part of its EB street director navigation software offering.
NAVTEQ's HD Radio format capability provides broader, faster and more comprehensive delivery of NAVTEQ's industry-leading traffic solution. The high capacity of HD Radio technology will also allow NAVTEQ to deliver up-to-the minute dynamic content to consumers when and where they need it most.
"Traffic remains for obvious reasons the most important data feed into a navigation system. This is why we have for many years provided our customers with fully integrated RDS-based traffic support including TMC and TMCpro in Europe," said Artur Seidel, Vice President of EB's Automotive Software Business in the Americas. "HD Radio technology, with its additional bandwidth and the ability to distribute additional content represents a great addition to our offering and we are glad to make HD Radio technology-based traffic support available to our customers in the automotive and consumer markets."
"Delivering NAVTEQ Traffic using HD Radio technology opens the door to a richer navigation experience. It offers customers an innovative way to receive the broadest and most comprehensive traffic available today," said John MacLeod, executive vice president, NAVTEQ Connected Services.
EB street director is a white-label navigation software targeted for the automotive and consumer electronics markets. It supports multiple operating systems and can be used in different device classes ranging from wireless devices, including MIDs and mobile phones to personal navigation devices (PND) and automotive in-dash navigation systems.
EB street director's software architecture has open interfaces and allows OEMs to integrate their own applications and services, as well as those of third-party suppliers.
NAVTEQ's comprehensive traffic data will be fully integrated with the EB street director map display, routing algorithms and user interface. In addition, the system will be optimized to take advantage of the high bandwidth that comes with HD Radio technology, providing frequent and detailed updates.
Martin Schleicher
Vice President Infotainment Products and Platforms
EB, Elektrobit
Contact person for the editorial team
Karin Haubner, Public Relations
EB, Elektrobit, Automotive Software Business
Phone: +49 9131 7701 6101
eMail: [email protected]
Please find this and other EB press releases at: http://www.elektrobit.com/whats_new/press_releases
NAVTEQ and NAVTEQ Traffic are trademarks in the U.S. and other countries. All rights reserved.
HD Radio is a trademark of iBiquity Digital Corp.
EB, Elektrobit Corporation
EB develops advanced technology and transforms it into enriching end user experiences. EB specializes in demanding embedded software and hardware solutions for the automotive industry and wireless technologies. The company's net sales for the year 2009 totalled EUR 153.8 million. Elektrobit Corporation is listed on NASDAQ OMX Helsinki. www.elektrobit.com
EB's Automotive Software Business
EB's Automotive Software Business has established itself internationally as one of the most important suppliers of embedded software solutions for the automotive industry. In addition to the development of innovative products, it also specializes in services and consulting for the automotive industry, supplying implementations of serial software solutions for a broad range of AUTOSAR and FlexRay, Infotainment, Navigation, HMI and Driver Assistance systems.
