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Elektrobit Group Oyj - EB (ELEKTROBIT) RELEASES EB GUIDE 5.3

June 06, 2012

EB (ELEKTROBIT) RELEASES EB GUIDE 5.3


PRESS RELEASE

Free for publication on June 6, 2012, at 7.00 a.m. (CEST+1)

EB (ELEKTROBIT) RELEASES EB GUIDE 5.3

One of the industry's most comprehensive and powerful solutions for the development and delivery of applications, media and advanced graphics for the automotive devices.

Detroit June 6 2012 - EB (Elektrobit) announces today new rich multi-touch features and performance improvements; company outlines plans for supporting various operating system and silicon chips for developing EB GUIDE applications. EB is presenting the latest version of its software for developing vehicle user interfaces at the Telematics Detroit - EB GUIDE 5.3.

The increasing number of features provided through electronic components is making driving more complex. At the same time, the specifications, quality expectations and safety regulations are much more stringent than for other electronic devices. "The user interfaces and design of infotainment, navigation and instrument clusters have developed to become key differentiating features for car manufacturers," says Alexander Kocher, President of the Automotive Business Segment at EB. "With flexible software tools such as EB GUIDE, carmakers can develop rich user experiences at lower costs."

Three factors are a priority for car manufacturers when developing new user interfaces for vehicles: the fast integration of new technologies, brand differentiation through unique HMI and reduced development costs. With EB GUIDE 5.3, EB is presenting a flexible, comprehensive and industry leading software tool which reaches all of these goals. Thanks to the multi-touch features along with a more fluid presentation of vector graphics, drivers will benefit from same rich experiences in their car, as they are on the mobile phones or tablets.

The same platform in various designs can be used for a range of different vehicle models so that the car manufacturers and suppliers can save on development costs, total cost of device and control the branded experiences.

EB GUIDE is suitable for the development, simulation and testing of user interfaces for car manufacturers and suppliers. The range of developments extends from digital dashboards to navigation and infotainment systems and from the low-end to the high-end head units and instrument clusters. The new release supports 3D effects and animations, multi touch, vector graphics and chip-specific graphics solutions. This enables car manufacturers and suppliers to use lower cost graphic chips - by still having high quality graphics.

EB GUIDE is one of the leading integrated software platforms in the market and is used by global major carmakers and suppliers in all development phases, across global markets and carlines. "EB GUIDE is the result of more than two decades of experience in developing automotive software," says Alexander Kocher. "Thanks to our on-going development and integration of new features, EB GUIDE 5.3 represents a radical improvement in the way developers and carmakers build applications that help them differentiate in the market place and provide drivers with unique experiences."

Further Information:  
Manuela Papadopol
Global Marketing Manager
Tel. +49 9131 7701 6709
Email: [email protected]

Philipp Hanke
Weber Shandwick for EB
Tel. +49 89 380179-48
Email: [email protected]  

Larry Weiss
Autocom for EB
Tel. +12486478621
Email: [email protected]

You can find press reports for EB at:
 www.elektrobit.com/whats_new/press_releases

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EB, Elektrobit Corporation
EB focuses on advanced technologies and makes them applicable as part of the end user experience. As a leading supplier of software and hardware solutions for embedded systems, the company specializes in the fields of automotive and wireless technologies. Elektrobit achieved a net turnover of 162.2 million euros in 2011. The Elektrobit Corporation is listed on the NASDAQ OMX Helsinki. www.elektrobit.com

EB's Automotive Software Business
EB's Automotive Software Business has established itself internationally as one of the most important suppliers of embedded software solutions for the automotive industry. In addition to the development of innovative products, we also specialize in services and consulting for the automotive industry, supplying implementations of serial software solutions for a broad range of AUTOSAR and FlexRay, Infotainment, Navigation, HMI and Driver Assistance systems. EB continues to invest in feature integration and development tools so that the in-vehicle devices get to market more quickly and ship in volume sooner. www.automotive.elektrobit.com