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Elektrobit Group Oyj - EB AND INRIX SHOW STREET SMART AUTOMOTIVE TECHNOLOGY AT CES

January 10, 2012

EB AND INRIX SHOW STREET SMART AUTOMOTIVE TECHNOLOGY AT CES


Versatile navigation software platform with customization capabilities for automotive and consumer markets

LAS VEGAS - EB (Elektrobit), a leading developer of cutting-edge embedded technology solutions for the automotive and wireless industries, is developing next-generation navigation systems with a variety of new driver-assistance features.

EB street director technology linking map data and "smart traffic" information from INRIX will be demonstrated at the Consumer Electronics Show (CES, Jan. 10-13, North Hall booth 2324) Las Vegas.  INRIX is the world's leading provider of traffic and driver-service information.

With real-time traffic data from INRIX, EB street director enables innovative 3-D map displays; speed alerts and speed-limit assistance and traffic-jam information. Upcoming re-lease for EB street director will include an electronic horizon, speed alerts and speed-limit assistance; roadway curve, hill and intersection warnings; fuel-saving engine controls; real-time accident warnings, collision-avoidance and traffic-jam information.

"Today, advanced traffic technologies and smart navigation data are standard requirements in a connected world that ranges from entry-level and mobile to high-end solutions," said Alexander Kocher, EB's president of automotive software.

 "EB street director allows automakers to accelerate development processes for shorter development phases and quicker production starts. With EB, automakers and suppliers are not just buying a product, but a knowledgeable, global engineering team to integrate it."

Kocher noted that consumer benefits made possible by EB and INRIX navigation technology include route optimization that considers traffic flow, weather conditions, construction projects and accidents, as well as information about fuel prices and station locations, including charging stations for electric vehicles and propane and diesel-fuel availability.

Other major technical benefits resulting from connected navigation-and-traffic solutions are dynamic location referencing, intelligent processing of traffic and POI (point-of-interest) server information and pre-filtering based on current position, destination and route.

"We're excited about our collaboration with EB to deliver solutions to automakers that meet their customers' needs for simpler, safer access to traffic information, navigation and other connected driver services on the road," said Bill Schwebel, senior vice president of marketing and product management, INRIX.

 "EB's street director technology combined with INRIX's traffic intelligence platform and connected driver services helps automakers quickly bring to market experiences that make navigation indispensible to drivers every day", Schwebel added.

 A new dynamic POI interface feature allows consumers to add, change, or remove POIs while navigation is running and introduce new POI types and icons at runtime. In addition, multiple services can connect to EB street director dynamic POI interface in parallel.

EB is a global supplier of driver-assistance and infotainment systems working in partnership with automakers, Tier One suppliers and technology companies.  It is cooperating with a community of leading partners to build the next generation of smart, flexible and cost-efficient automotive software solutions.

"EB and INRIX are working together to redefine the connected navigation experience," said Roger C. Lanctot, associate director of the global automotive practice for Strategy Analytics.  "EB is combining its street director and multiple-map architecture to enable an experience consumers don't even realize they want until they see it.  The system is intended to anticipate driver needs even as it anticipates future navigation advances."

INRIX's traffic intelligence platform is fueled by the world's largest community of drivers. Through sophisticated analysis of real-time data from 50 million vehicles and hundreds of public and private sources, INRIX knows the best routes and keeps drivers moving with real-time updates on changes to conditions along the way. INRIX Traffic Forecasts leverages unique analysis of real-time, historical data with information about traffic-impacting local events like holidays, weather, concerts and sporting events to deliver insight into what drivers can expect on the roads hours, days and months in advance.

For more information about how EB is changing the way consumers interact with their vehicles through smart HMI, navigation and driver assistance, visit www.Elektrobit.com/automotive.  To learn more about how INRIX traffic intelligence is trans-forming the daily commute for more than 100 million drivers in 30 countries visit www.inrix.com .

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Media Contacts:
Larry Weis or Kerry Hokett
AutoCom Associates
Phone: +1.248.647.8621
Email: lweis@usautocom.com or khokett@usautocom.com  or communications@elektrobit.com

Press releases from EB are available online at: www.Elektrobit.com/whats_new/press_releases  
EB on Twitter: twitter.com/EB_Automotive  
EB street director blog: http://www.eb-streetdirector-blog.com/  

EB, Elektrobit Corporation
EB develops advanced technology and transforms it into enriching end-user experiences. EB specializes in demanding embedded software and hardware solutions for the automotive industry and wireless technologies. The company's net sales for the year 2010 totaled EUR 161.8 million. Elektrobit Corporation is listed on NASDAQ OMX Helsinki. www.elektrobit.com

EB's Automotive Software Business
EB's Automotive Software Business has established itself internationally as one of the most important suppliers of embedded software solutions for the automotive industry. In addition to the development of innovative products, it also specializes in services and consulting for the automotive industry, supplying implementations of serial software solutions for a broad range of AUTOSAR and FlexRay, Infotainment, Navigation, HMI, and Driver Assistance systems.