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Elektrobit Group Oyj - Elektrobit (EB) to demonstrate advanced technologies for safe and comfortable driving in QNX technology concept vehicles at CES 2015

January 05, 2015

Elektrobit (EB) to demonstrate advanced technologies for safe and comfortable driving in QNX technology concept vehicles at CES 2015


Press release

Free for publication on January 5, 2015 at 4.00 pm (CET+1)

Elektrobit (EB) to demonstrate advanced technologies for safe and comfortable driving in QNX technology concept vehicles at CES 2015

Sophisticated, updated navigation and predictive-driving solutions from EB to pave way for automated driving

LAS VEGAS (CES 2015, North Hall Booth #2107), January 5, 2015 - Elektrobit (EB), a leading developer of cutting-edge embedded technology solutions for the automotive and wireless industries, announced today at CES 2015 it is paving the way for the future of autonomous vehicles in a demonstration of advanced navigation and predictive driving software with automotive OS leader and BlackBerry subsidiary, QNX Software Systems . The two companies are showcasing a vision for safe and comfortable driving in two state-of-the-art demonstration vehicles that integrate the latest technologies in navigation and advanced driver-assistance systems (ADAS), giving CES attendees a unique opportunity to "test drive" automated safety features for next-generation cars.

The QNX booth #2231 features a technology concept car based on a modified Maserati Quattroporte equipped with Elektrobit's EB street director navigation software and the latest version of EB Assist ADASISv2 electronic horizon solution with new road sign-detection functionality. The EB Assist solution is integrated with the car's QNX-based digital instrument cluster to show the current speed limit, display alerts if the car exceeds the limit, and offer speed recommendations for upcoming curves. The cluster can also display turn-by-turn directions provided by EB street director, which runs on the car's infotainment system, which is based on the QNX CAR™ Platform for Infotainment.

The two companies have also joined forces in integrating EB street director navigation software and the EB Assist ADASISv2 electronic horizon solution into the QNX® reference vehicle based on a modified Jeep Wrangler. The vehicle features on-board cameras that can sense a driving scene as well as a virtual road trip displayed on a 12-foot screen for all CES attendees to see. The electronic horizon solution integrates map data and predictive-driving recommendations during the virtual drive and provides potentially life-saving alerts that are displayed by the QNX-based instrument cluster.

"Driver safety is paramount and, as our joint demos at CES illustrate, providing the driver with timely, relevant information can be critical to achieving this goal," said John Wall, vice president, engineering and services, QNX Software Systems. "Building a strong ecosystem is key to enabling successful ADAS solutions, and we're pleased to collaborate with Elektrobit on supporting joint ADAS customers and in demonstrating the potential for ADAS to enable better, safer driving."

"Drivers need to get to their destinations safely but aren't always able to see or sense what lies on the road ahead. Curves are especially challenging to evaluate, particularly if the driver is on an unfamiliar route," said Markus Schupfner, executive vice president of operations, EB Automotive Business Segment. "We are thrilled to showcase the capabilities of our EB street director and new EB Assist ADASISv2 Electric Horizon software running on the QNX platform. Together, we  allow drivers to see 'beyond the curve' and adjust their speed, enable adaptive front lights, or driving behavior to make driving safer, even in most challenging conditions."

Elektrobit Corporation (EB)
EB creates advanced technology and turns it into enriching end-user experiences. EB is specialized in demanding embedded software and hardware solutions for wireless and automotive industries. The net sales in 2013 totaled MEUR 199.3 and operating profit was EUR 8.1 million. Elektrobit Corporation is listed on NASDAQ OMX Helsinki. www.elektrobit.com

Elektrobit (EB) - Automotive Software
EB represents one of the most important suppliers of embedded software solutions for the automotive industry. In addition to the development of innovative products, it also specializes in services and consulting for the automotive industry, supplying implementations of serial software solutions for a broad range of AUTOSAR and FlexRay, infotainment, navigation, HMI and driver assistance systems. EB continues to invest in feature integration and development tools so that the in-vehicle devices get to market more quickly and ship in volume sooner. www.automotive.elektrobit.com

Further Information:
Manuela Papadopol
Director, Global Marketing Automotive
Tel. +1 425 686-3100
Email: Manuela.Papadopol@elektrobit.com

Stephannie Depa
Breakaway Communications for EB
Tel. +1 415 358-2485
Mobile. +1 530 864-0136
Email: sdepa@breakawaycom.com

Philipp Hanke
Weber Shandwick for EB
Tel. +49 89 380179-48
Email: phanke@webershandwick.com

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